Tips on Brand Optimization in Social Media

In today’s business landscape, companies can’t afford to not have an official website. Of course, it’s not the only way for your business to gain exposure online; you can leverage the power of social media as well to further your brand. Before you type out that tweet or post, though, take heed of these social media brand optimization tips:

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Brand Optimization: Making Full Use of YouTube

A lot of businesses now have their own YouTube channels to showcase their products or services, as well as get word out on upcoming promos. Marketing on YouTube can get real challenging, however, considering that the site hosts hundreds of corporate channels. Getting your channel to stand out in this arena needs the services skilled brand optimization specialists along several key areas.

We, The Good People At…

Your business name is vital to achieving recall and recognition among your prospective customers. To that end, use the business name as part of the channel’s official title and incorporate some visual cues that best describe your business into the page. A company description that’s straight to the point yet catchy helps generate interest.

Link Up

It is important that your YouTube business channel forms part of a bigger online presence. Start by inserting links to your main business page on the channel description or the associated videos. Links may also be set up in the video itself as an annotation.

Tagged!

Your channel and videos must have a certain number of video tags to properly identify them. The video description, in particular, must have a call to action and site links as well. The title itself should incorporate the most important keywords.

A branded ‘Tube channel works well for promoting your business. Take full advantage of this avenue to generate buzz and interact with your customers.

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Using a Business Blog to Generate Leads

Today, quality content creation is one of the most efficient ways to push your website through millions of others and get a piece of the top search engine results pages (SERPs). To make this happen, most businesses opt to create a blog that they can update regularly with articles aimed to generate leads as much as to try to rank high in major search engines like Google. Here are some quick tips on how to make this possible.

Why and When to Optimize your Brand

Brand optimization is vital in helping your brand adapt to changes in today’s ultra-competitive business environment. Constant innovation in the field of business is almost mandatory for survival and success, and brand optimization is one of the ways to stay ahead of the competition. Here are a few pointers on why and when you should optimize your brand.

Why and When to Optimize your Brand

Brand optimization is vital in helping your brand adapt to changes in today’s ultra-competitive business environment. Constant innovation in the field of business is almost mandatory for survival and success, and brand optimization is one of the ways to stay ahead of the competition. Here are a few pointers on why and when you should optimize your brand.

Why? Brand optimization is a narrowly focused, carefully positioned technique crafted to connect your product or brand with specific audiences. It aims to get the target market to find you or your product when they’re looking for it. An optimized brand presents key messages and evokes vivid images, which places your audience where you need them to be—captivated enough and drawn to what you have to say or offer.  They inquire, join, refer, click through, enroll, or buy. It’s called the point of choice.

When? Optimize your brand when the image you’re trying to convey for your brand isn’t clear. The message you had put out may not have been negative, but neither was the brand seen as stronger or better than its competitors. Unless promptly addressed, this lack of an effective identity or brand recognition can only perpetuate uncertainty or lack of confidence in the brand’s authority among prospective customers.

Optimize your brand, too, if the image is tarnished—and do it quickly! Letting it go unaddressed might only lead to a downward spiral that might even be tougher to handle or to fix. If people do not distinguish your brand from others, then your market position is compromised, and that it looks like the strategies you employed until then have failed to establish a single, recognizable identity for your brand.