In today’s business landscape, companies can’t afford to not have an official website. Of course, it’s not the only way for your business to gain exposure online; you can leverage the power of social media as well to further your brand. Before you type out that tweet or post, though, take heed of these social media brand optimization tips:
Brand Your Page
When you open a social media account, make sure the cover photos and background images bear the logo of your company. By placing your brand front and center, you make it easier for potential customers to know that they’re viewing your official account.
Use Images—Plenty of Them
Humans are inherently visual creatures, which is why readers absorb information better when text has accompanying images. Besides, when people browse through their social account’s stream, they’re more likely to click on posts that have images since they are simply more arresting.
Share, Share, Share!
Word-of-mouth advertising is a potent marketing tool, and in social media, each share, like, or upvote is tantamount to a person recommending your brand. As such, make it easy for browsers to perform these actions by adding social share toolbar on each blog post. Also, don’t be shy to ask your readers to like or share your post if they found it useful or interesting—just don’t be pushy about it.