A lot of businesses now have their
own YouTube channels to showcase their products or services, as well
as get word out on upcoming promos. Marketing on YouTube can get real
challenging, however, considering that the site hosts hundreds of
corporate channels. Getting your channel to stand out in this arena
needs the services skilled brand optimization specialists along
several key areas.
We, The Good People At…
Your business name is vital to
achieving recall and recognition among your prospective customers. To
that end, use the business name as part of the channel’s official
title and incorporate some visual cues that best describe your
business into the page. A company description that’s straight to
the point yet catchy helps generate interest.
Link Up
It is important that your YouTube
business channel forms part of a
bigger online presence. Start by inserting links to your main
business page on the channel description or the associated videos.
Links may also be set up in the video itself as an annotation.
Tagged!
Your channel and videos must have a
certain number of video tags to properly identify them. The video
description, in particular, must have a call to action and site links
as well. The title itself should incorporate the most important
keywords.
A branded ‘Tube channel works well
for promoting your business. Take full advantage of this avenue to
generate buzz and interact with your customers.
