Wednesday, August 20, 2014

Brand Optimization: Making Full Use of YouTube

A lot of businesses now have their own YouTube channels to showcase their products or services, as well as get word out on upcoming promos. Marketing on YouTube can get real challenging, however, considering that the site hosts hundreds of corporate channels. Getting your channel to stand out in this arena needs the services skilled brand optimization specialists along several key areas.
We, The Good People At…
Your business name is vital to achieving recall and recognition among your prospective customers. To that end, use the business name as part of the channel’s official title and incorporate some visual cues that best describe your business into the page. A company description that’s straight to the point yet catchy helps generate interest.
Link Up
It is important that your YouTube business channel forms part of a bigger online presence. Start by inserting links to your main business page on the channel description or the associated videos. Links may also be set up in the video itself as an annotation.
Your channel and videos must have a certain number of video tags to properly identify them. The video description, in particular, must have a call to action and site links as well. The title itself should incorporate the most important keywords.
A branded ‘Tube channel works well for promoting your business. Take full advantage of this avenue to generate buzz and interact with your customers.

Thursday, August 7, 2014

Strategists Offer Good Web Content and Design for Winston-Salem, NC

Winston-Salem, NC online design strategists offer solutions, like the card user interface, that could improve the working relationship of both web developers and design consultants. Closely working together allows them to recognize the equal importance of content to inform and for design to entertain to create an overall good user-experience . Enterprises based in Winston-Salem, NC should strongly consider consulting with online design strategists so they can map out a concrete plan of action to rebuild their company websites into one that showcases a good mix of content and design. Doing so ensures them of online traffic and potential sales of products and services.

Tuesday, August 5, 2014

Using a Business Blog to Generate Leads

Today, quality content creation is one of the most efficient ways to push your website through millions of others and get a piece of the top search engine results pages (SERPs). To make this happen, most businesses opt to create a blog that they can update regularly with articles aimed to generate leads as much as to try to rank high in major search engines like Google. Here are some quick tips on how to make this possible.

Why and When to Optimize your Brand

Brand optimization is vital in helping your brand adapt to changes in today’s ultra-competitive business environment. Constant innovation in the field of business is almost mandatory for survival and success, and brand optimization is one of the ways to stay ahead of the competition. Here are a few pointers on why and when you should optimize your brand.