Tuesday, August 5, 2014

Using a Business Blog to Generate Leads

Today, quality content creation is one of the most efficient ways to push your website through millions of others and get a piece of the top search engine results pages (SERPs). To make this happen, most businesses opt to create a blog that they can update regularly with articles aimed to generate leads as much as to try to rank high in major search engines like Google. Here are some quick tips on how to make this possible.

Don’t Sell

While it’s ultimate goal is to sell, your blog should be about things relevant to your customers—things that they actually want to talk about. For instance, instead of just writing about your new line of toothpaste, write an article about the problem of dental hygiene and how it affects the average Joe—only then should you say how your product could serve what they need.

Be Consistent

Blogging, be it for personal or for business purposes, thrive on consistency. While you don’t have to post every day, what’s important is that you do have a posting schedule and that you actually stick with it. Even the most loyal followers of your blog could be turned away if you keep them guessing as to when your next post will come out.

Grab with Headlines

You should have a killer headline for every post. While it’s important for search engine optimization purposes that you have certain keywords in your headlines, you should make it so that they are still engaging enough to read.

No comments:

Post a Comment